Destination Branding & Tourism Marketing

Creating destination brands that inspire people to visit, explore, spend and remember.

At Saturday Design Studio, we partner with councils and tourism organisations to create destination brands that celebrate what makes a place unique while supporting local businesses and regional economies.

From destination branding and visitor campaigns to tourism marketing and wayfinding, we combine strategic thinking with thoughtful design to create places people remember long after they've gone home

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Billboard advertising Bellbrook in Macleay Valley, NSW, featuring a scenic landscape with a river, green hills, and mountains under a partly cloudy sky.

Design for councils and tourism teams.

We understand the unique requirements of working with local government and regional organisations.

Projects often involve multiple stakeholders, community & cultural consultation, accessibility requirements and practical considerations that go far beyond aesthetics.

Our approach balances creativity with strategy, ensuring every deliverable is beautiful, functional and easy for your team to implement long after the project is complete.

Proud to partner with:

  • NSW Government

  • Port Macquarie Hastings Council Graphic Design

  • Visit Port Macquarie Logo Graphic Design

  • Kempsey Shire Council

  • McLeay Valley Coast Council Logo Graphic Design

  • Destination NSW Logo Graphic Design

  • Nambucca Valley Council Destination Branding

  • Arts MNC

  • Nambucca Valley Destination Brand

Collage of four images showcasing scenery in Nambucca Valley, including a sunset over the ocean at Scotts Head, a river scene at Bowraville with people kayaking, a landscape with fog and trees at Macksville, and a wooded country road in The Hinterland with a parked car.
Series of digital flyers and posters promoting community events, outdoor activities, and local charity sign-ups, featuring images of people hiking, biking, kayaking, and attending festivals.

Great destinations don't just happen. They're thoughtfully shaped through a clear identity, consistent storytelling and memorable visitor experiences.

We work closely with councils and tourism organisations to develop branding and marketing resources that are practical, flexible and built for long-term use.

Our services include

  • Destination brand identity design

  • Brand strategy and positioning through workshops & in-depth consultation

  • Community, cultural & stakeholder consultation

  • Tourism campaign branding

  • Visitor guides and brochures

  • Maps and wayfinding design

  • Event branding

  • Interpretive signage

  • Digital and print marketing collateral

  • Social media campaigns and templates

  • Visitor information resources

  • Website design

  • Brand guidelines

  • Community engagement resources

// CASE STUDY

Nambucca Valley Destination Branding

A scenic view of Valla Beach showing a river meeting the ocean, with a wooden bridge crossing the river, surrounded by lush green trees, with people paddleboarding and kayaking, under a partly cloudy sky.

Building a destination brand from the ground up.

Saturday Design Studio was engaged by Nambucca Valley Council to lead the research, strategy and creative development of a new destination brand for the region. The project started with a comprehensive consultation & discovery process to understand what makes the Nambucca Valley unique, how it is currently perceived, and where the greatest opportunities exist to strengthen its visitor appeal.

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Let's showcase what makes your region special.

A well-executed destination brand is more than a logo. It becomes a practical tool that supports tourism, encourages visitors to stay longer and spend more, strengthens community pride, and provides a consistent foundation for marketing, events, signage and visitor communications for years to come.

If your region is ready to strengthen its identity, attract more visitors and create a brand your community is proud to stand behind, we'd love to help bring that vision to life.

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