Project Deliverables

• Full brand identity design

• Icon and circle badge variation

• Colour palette and typography suite

• Print-ready artwork and production files

• Brand guidelines for consistent use across platforms

Overview:

Forbes, NSW- 2025

Saturday Design Studio developed a refined brand identity for Central West Lighting & Home, balancing a classic, timeless aesthetic with a bold yellow accent that connects seamlessly to their sister business. The goal was to create a brand that felt established and trustworthy while still standing out in a competitive retail space. The final identity combines clean typography, confident colour use and a considered visual system designed to grow with the business across signage, packaging and marketing materials.