Project Deliverables

• Brand identity design

• Logo suite (primary, secondary & icon mark)

• Colour palette and typography system

• Brand style guide

Overview:

Fermo Coffee is an innovative fermented coffee that reshapes how Australians experience specialty coffee. Saturday Design Studio was engaged to create a modern, clean, and future-focused brand identity that reflects the product’s unique fermentation process and premium quality.

We developed a minimal logo, refined typography, and sleek packaging design that communicates innovation and craftsmanship. The visual identity positions Fermo Coffee as a forward-thinking player in the Australian coffee industry, appealing to cafés, roasters, and coffee lovers across Sydney, Melbourne, Brisbane and beyond.