// FEATURED PROJECT
Whiskey Rock Honey – Bathurst
Modern Brand Identity for a Regional Honey Producer
Overview:
We worked with Whiskey Rock Honey, a Bathurst-based honey producer, to create a bold and memorable brand identity that reflects the quality and character of their product. With a name inspired by the rugged local landscape, the brand needed to feel earthy and grounded while appealing to a modern audience.
The Design Approach:
The logo design features a stylised bee illustration and a clean badge-style layout, combining rural charm with contemporary design. We developed a visual identity that balances tradition and freshness — ideal for farmers markets, boutique retail shelves and regional stockists.
The branding uses warm tones and strong typography to reflect the honey’s natural richness and small-batch quality.
Deliverables:
Logo design and brand mark
Custom bee illustration
Packaging design concepts
Business cards, letterhead, email footer
Brand guidelines and usage kit
The Result:
Whiskey Rock Honey now has a strong visual identity that captures its regional roots and premium quality. The branding is instantly recognisable and versatile across print, packaging and digital touchpoints — ready to grow with the business.