Project Deliverables

• Brand identity design (logo suite, colour palette, typography, brand style direction)

• Journal design (full interior + cover design including custom infographics and guided activities)

• Affirmation card design

• Packaging design

• Marketing collateral (posters, signage and promotional assets)

• Product design including branded fan

• Web assets and digital wallpapers

• Social media templates and content design

• Print-ready artwork and production files

• Ongoing design support across additional brand touchpoints

Overview:

Port Macquarie, NSW- 2025/26

Hot, Foggy & Fabulous is a beautifully considered collection of resources designed to support women through perimenopause, menopause and beyond with honesty, warmth and a touch of humour. Created by Susan Judd, the brand needed to feel elevated, comforting and quietly luxe.

Saturday Design Studio developed the full brand identity, along with packaging and a suite of marketing collateral across multiple product touchpoints including journals, affirmation cards, candles and giftware.