Overview

A regional tourism billboard design project for Macleay Valley Coast in collaboration with Kempsey Shire Council, created to promote the region as a memorable Mid North Coast destination.

Saturday Design Studio developed bold, eye-catching outdoor advertising artwork designed to capture attention quickly and communicate the natural beauty, relaxed lifestyle and visitor appeal of the Macleay Valley Coast. The billboard designs were created with strong visual hierarchy, clear messaging and location-led storytelling to support tourism awareness and encourage travellers to explore the region.

Deliverables

• Billboard design

• Outdoor advertising artwork

• Tourism campaign design

• Regional destination marketing assets

• Large-format print design

• Brand-aligned graphic design