Semi-Custom Logo & Brand Kit: Wildernest
A Soft, Approachable Logo for Estate Agents, Airbnbs & Service-Based Brands
Blends warmth with professionalism through a flannel flower icon and softly rounded serif font. The result is a brand that feels approachable, calm, and unique. Designed in a welcoming, nature-inspired palette, it’s ideal for real estate agencies, boutique accommodation, family services, mental health practices, or even cafés. This semi-custom logo is refined without being rigid – and can be tailored to your business name and colour preferences.
Mood keywords: soft, welcoming, natural, versatile, grounded, approachable, thoughtful
Ideal if your brand is:
Focused on family, community, or wellness
A boutique estate agent or Airbnb host wanting a softer aesthetic
In the mental health, allied health, or early childhood space
Rooted in calm, care, and connection
Offering hospitality or lifestyle services with heart
Looking for branding that feels approachable and unique
What's Included:
Primary logo (in full colour, black & white, and alternate colour variations)
Secondary logo
Brand icon
Brand Style Guide
Curated colour palette
Font selections