Overview

A boutique brand identity design project for Atelier Books, a local independent publisher with a thoughtful, creative and considered approach to publishing.

Saturday Design Studio developed a refined visual identity that reflects the craft, care and creativity behind the publishing process. The brand direction was designed to feel elegant, literary and distinctive, supporting Atelier Books as a boutique publisher with a strong sense of personality and professionalism.

The final identity creates a polished foundation for the brand across print, digital and publishing touchpoints.

Deliverables

• Brand identity design

• Logo design

• Brand exploration and creative direction

• Typography and colour direction

• Brand guidelines

• Print and digital brand assets

• Publishing brand design

• Marketing collateral design

• Social media brand assets

• Business card and stationery design

• Brand application mockup