Project Deliverables

• Brand identity design

• Logo suite (primary, secondary & icon mark)

• Colour palette and typography system

• Brand style guide

Overview:

Firefly Psychology Services is a Port Macquarie-based practice focused on providing thoughtful, supportive care in a calm and professional environment. The brand needed to feel trustworthy, grounded and approachable, reflecting the sensitive nature of the services offered.

Saturday Design Studio developed a refined brand identity that balances softness with clarity. The visual direction is minimal and calming, designed to create a sense of ease while maintaining a high level of professionalism. The identity translates seamlessly across both print and digital applications, ensuring a consistent and cohesive presence for the practice.