Project Deliverables

• Full brand identity design

• Icon and circle badge variation

• Colour palette and typography suite

• Print-ready artwork and production files

• Brand guidelines for consistent use across platforms

Overview:

Gunnedah, NSW- 2025

Saturday Design Studio completed a strategic rebrand for Mornington Butchery, a well-known family butcher in Gunnedah NSW that has served the local community since 1946. The project focused on modernising the visual identity while preserving the heritage, trust and reputation built over generations.

A strong, versatile branding system was developed using a refined navy, bronze and cream palette, paired with modern typography and structured brand assets suited to retail, packaging, signage and marketing applications. The result is a confident and contemporary brand that respects the business’s legacy while positioning Mornington Butchery for continued growth across Gunnedah, Tamworth and the wider North West NSW region.