Project Deliverables

• Complete Brand Identity Suite

• Logo Package (Primary, Secondary + Icon Marks)

• Colour Palette, Typography & Brand Guidelines

• Final file package (JPEG, PNG, SVG formats for print and digital use)

Overview:

Maeben Built is a Newcastle-based construction business entering a new phase of growth and expansion. The goal was to create a brand identity that would elevate the business, positioning it as a professional and trusted builder while supporting future scalability.

The visual direction draws on natural materials such as timber and sandstone, balanced with deeper industrial tones to create a brand that feels both warm and grounded, yet strong and enduring.